Honda Philippines, Inc. (HPI), the country's No. 1 motorcycle manufacturer and distributor, sets another milestone as it holds the “Great Northern Tour” on January 25 and 26, 2014.
Over 100 Honda riders trailed the northern part of the country in an epic ride from Manila to Baguio and back, proving why Honda motorcycles top the way in fuel economy.
The tour started last January 25, 2014 with a safety ride from Petron Blue Wave in Pasay going up to Baguio City, Athletic Bowl. The following day, tour participants started the actual fuel economy competition beginning their descent back to SM Mall of Asia in time for the celebration of the Honda “Thanks Day.”
This grand double celebration prepared by HPI serves as a fitting commemoration of their 40th anniversary in the Philippines and the production of its 4 millionth motorcycle unit, two significant milestones that make the company truly proud.
In partnership with Petron, PGA Sompo, Eastwest Insurance and JM Mirasol, riders in their Honda CB110s, XRMs, Wave Dash conquered the long and winding roads of Baguio to Manila as part of their serious attempts to set new fuel efficiency records. The riders enjoyed the rewarding experience as they were given an opportunity to set their own milestone with their Honda motorcycles, all built-to-last because of their renowned toughness, sporty appeal and powerful performance.
In the automatic (AT) category, Honda also proved its motorcycle models’ superiority. Twenty Honda BeAt riders hit the road together with the purpose of showcasing the supremacy of Honda BeAt in fuel saving even during long rides.Riders were all proven correct as the Honda BeAt surpassed their expectations upon revelation of champions’ records.
Over the years, Honda has developed motorcycles that are hallmarks of offering outstanding fuel efficiency to consumers while delivering powerful performance for both on and off-road travels.
“We have more reasons to celebrate and what best to do it than with an exciting tour that will test the mettle of various Honda motorcycles when it comes to quality and fuel efficiency, as we push them to the limit to show our customers the amount of quality we put in its manufacture. We have been in the motorcycle manufacturing business for more than 40 years now and we are proud to have achieved our objective, which is also part of our vision of being ‘a company that society wants to exist,’” explains Lemuel Buenaflor, HPI Advertising Supervisor.